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CYPRUS Lynn Tarrier ABC Business Centre Charalambou Mouskou Paphos 8010 T: +357 26 818210
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UK – London Rosalind Smith 41 Corsham Street, London, N1 6DR T: +44 (0)203 051 2761
UK – York Kelliney Vickers 9 Franklins Yard, Fossgate, York, North Yorkshire, YO1 9T T: +44 (0)1904 550530

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BRAZIL Alipio Silva T: +55 11 2749 0459
CANADA Kate Geluk T: +1 416 628 1570
COLOMBIA Fabio Molano T: +57 310 314 7568
LATAM Diana Diaz Martinez T: +57 313 445 1983
Panama Diana Diaz Martinez Torre 2000, Piso 43 Calle Punta Colon, Punta Pacifica Ciudad de Panama, Panama T: +507 216 8171

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SINGAPORE Lucia Tan 5 Shenton Way, UIC Building #10-01, Singapore 068808 T: +65 9171-7635
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Africa

KENYA Kimberly Leeuwner T: +27 (0)76 0342 160
SOUTH AFRICA Kimberley Leeuwner T: +27 (0)76 0342 160

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NEW ZEALAND Ashleigh Duncan T: +64 210 221 6962
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Europe

CYPRUS Lynn Tarrier ABC Business Centre Charalambou Mouskou Paphos 8010 T: +357 26 818210
Italy Lisa Solda Via Euganea 151/E, Appartamento n. 16, secondo piano, Selvazzano Dentro (Padova) T: + 39 049 0982160
UK – London Rosalind Smith 41 Corsham Street, London, N1 6DR T: +44 (0)203 051 2761
UK – York Kelliney Vickers 9 Franklins Yard, Fossgate, York, North Yorkshire, YO1 9T T: +44 (0)1904 550530

The Americas

BRAZIL Alipio Silva T: +55 11 2749 0459
CANADA Kate Geluk T: +1 416 628 1570
COLOMBIA Fabio Molano T: +57 310 314 7568
LATAM Diana Diaz Martinez T: +57 313 445 1983
Panama Diana Diaz Martinez Torre 2000, Piso 43 Calle Punta Colon, Punta Pacifica Ciudad de Panama, Panama T: +507 216 8171

Asia

SINGAPORE Lucia Tan 5 Shenton Way, UIC Building #10-01, Singapore 068808 T: +65 9171-7635
UAE (Dubai) Imilee Buentipo 3606, Churchill Executive Tower Business Bay Dubai T: +971 (0)4 432 8528

Africa

KENYA Kimberly Leeuwner T: +27 (0)76 0342 160
SOUTH AFRICA Kimberley Leeuwner T: +27 (0)76 0342 160

Oceania

NEW ZEALAND Ashleigh Duncan T: +64 210 221 6962
The World of Events:

The World of Events:

What Value Can B2B Events Offer in a Rapidly Evolving World?

4 May 2018 Industry News Read Time - 2 minutes

Events have the power to unite, inform and catalyse – and they can also be costly and complex to manage. The events landscape is changing in accordance with the shifting mood in business and the wider world.

Trends identified in an Eventbrite blog post predict that events in 2018 will become more experiential and more than just venue-based information-sharing:

“Clients are no longer satisfied to just sit their delegates in the conference room – they want an experience that their delegates will remember.”

This is most likely a reaction to tightening budgets, busier schedules and a need for clear value propositions that inspire visitors to purchase tickets. As with all marketing in 2018, the customer, whether a visitor or an exhibitor/sponsor, must see value before they will consider investing.

Although the way in which events are presented is shifting, the industry is still growing worldwide. Eventbrite’s 2018 Pulse Report identified that 69% of events holders saw competition being their main source of risk, suggesting a busy marketplace responding to demand.

Despite the bells and whistles now needed to draw an audience and stand out in a saturated crowd, the undeniable draw of events, particularly in the b2b world, is the people. Although new technological breakthroughs in business such as use of VR (virtual reality) and AI (artificial intelligence) mean we have less and less need to meet in person, the value of human interaction is undeniable.

We can read all we want online these days, but engaging with our peers and hearing first-hand experiences in a communal space remains to be incredibly inspiring. Social media provides a valuable platform to connect us globally in business; often, however, we still crave the authenticity and confidence that stems from speaking to someone face-to-face.

Whether securing a new partner, or wanting advice from an expert on a sensitive issue, or simply sharing best practices with like-minded individuals, the conversation flows best in person. When you factor in our busy schedules and the ability to meet large numbers of your colleagues and contacts in one sitting, attending or exhibiting at an event has a clear advantage.

Mauve Group takes part in an active programme of events yearly, and has noticed a strong move towards the experiential in the b2b world – take the star-studded keynotes at SHRM as one such example, or the beach party at this year’s EURA event in Croatia as another. As long as humans remain social animals, events will continue to be a popular way of doing business – provided they continue to evolve in line with business, digital and consumer trends.

 

Events we have coming up over the next few months include:

  •  HR Summit 2018, Singapore – May 9-10
  • Going Global, London – May 16-17
  • Interaction Forum, Washington D.C, USA – June 12-14
  • SHRM, Chicago, USA – July 17-20
  • Humentum Annual Conference, Washington D.C., USA – July 25-27

 

If you would like to organise a meeting with our global experts at an event, get in touch via the Contact Form. We’d love to meet you!

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